How to determine the cost of your labels

Let’s take a look at the importance of the price of the label and the volume of the output when you buy a printer for labels. What most companies do not realize it is often consumption of ink, not the original price, determines the actual price of each printer for labels. Depending on the number of labels you need, the cheapest machines can actually be the most expensive.

Buying a label printer is not an expense – that is a long-term investment. This is basically a lot of different things.

• Costs are necessary evils: they cost money, but they perform a useful or essential function within the business.
• Investments also have upfront costs. The difference is that in the long run investments will have a direct benefit for the business. This is often done by increasing margins, saving costs or improving efficiency in the company.

Focus on the long term

In case you are considering buying a new label printer for your business, it is important to consider the long-term cost. The price of the machine is important, but the most important is the price of the label.

Depending on the price of the ink your printer, this price per year canto varies considerably. If your volumes are high enough, the cheaper the printer can use so much ink that with overtime to cost more than the machine that is at a higher price.

• Price of ink for 1 label x estimated monthly volumes = price of the label on a monthly basis

• Price of the label on a monthly basis x 12 months = price of the label on an annual basis

As a rule, larger ink cartridges mean higher machine costs, but lower label costs. The trick is to gather all the information you can about potential printers and then apply our mathematical calculation above to find your golden environment and find the right printer model for your business.

To better understand your costs for a label or discuss options your printing on roller labels, please contact our team and we will respond to all your questions!